About the Challenge
The Active Transport Bike Riding Innovation Challenge was launched in May 2021 aimed at finding data or technology-focused solutions to make regular bike riding from A to B an easy and fun experience. Despite the benefits, such as improved health and reduced congestion, there are still several barriers that prevent people from choosing bike riding for non-leisure journeys over other transport modes, including confidence and safety concerns. This challenge focused on exploring digital solutions to these barriers.
Problem Statement
- How can you make regular bike riding from A to B an easy and fun experience?
Outcomes
Read more about this challenge in the Active Transport Bike Riding Innovation Challenge data story.